Music, lifestyle, cinema
This personal project involved the creation of a TV Broadcast Branding pack, including a logo and a series of animations, from bumpers to show schedule advertisements.
The channel is aimed to a young demographic, and the broadcasted shows can be divided into three main categories: music, lifestyle and cinema.
Category
Logo Design
Branding
Motion Graphics
Tools
Illustator
After Effects
Category
Logo Design
Branding
Motion Graphics
Tools
Illustator
After Effects
The colour palette and the overall style of both the logo and the animations reflect the young demographic of the channel.
Each colour, and therefore each stripe in the logo, is associated to one of the three categories: red for music, purple for lifestyle and blue for cinema.
