The library of Babel
This personal project involved the branding of a bookshop, from the naming to the logo to the creation of stationery set and POP materials and a photomontage of the shop front.
The name, “Biblioteca di Babele”, is inspired to Jorge Luis Borges’ short story the Library of Babel, that describes an infinitely big library that contains an infinite number of books with every possible sequence of characters and, therefore, everything that’s ever been written or ever will be.
Category
Logo Design
Branding
Product Design
Tools
Illustrator
InDesign
Photoshop
Category
Logo Design
Branding
Product Design
Tools
Illustrator
InDesign
Photoshop
The logo is inspired to the biblical tower of Babel, as well as to the shape of a roll of parchment
Corporate identity materials include business card and affiliation card (inspired to old-school library cards), stationary set, social media and service charter.
POP materials include window decals, shopping bags, staff uniform, vehicle fleet and internal signage